Editorials

There are many things that bother me about the way the media portrays things and how this portrayal develops corporate myths that are then bought into by the consumer market. One of these has always been the superiority of Apple products over the rest of the competition. The myth all started many years ago when Apple manufactured everything they made here in the US pretty much by hand. They were a boutique dealer and could afford to take the extra time and effort to get all of the details right. However, all of that changed when Tim Cook arrived on the scene.

You know, it has been a long time since we have written anything about Apple and their… let’s say company culture. Really there has not been too much to write about lately, but all of that changed a today when one event happened that made me laugh; quite literally out loud.

One thing we have always prided ourselves on here at DecryptedTech is to look through the surface of issues at hand. Anything can be miss-read on the surface and taken the wrong way. We all are guilty of it, how many times have you gotten a question on a test wrong because you did not read it properly? I have done that more times that I care to count. However, it was this type of issue that has taught me to read between the lines and look beneath the PR and marketing that is shoved in the public’s faces every day.

If you're in the industry and you've never gone to CES, make 2013 your year. We ladies are under-represented in a big way. CEA does not report on gender demographics, but by my visual estimation I'd say ladies made up no more than 5% of exhibitors and attendees (no offense to them, but I'm not counting booth babes). What's happening here? Soap box aside, we are simply a bigger slice of the pie. And while I could well get lost in satisfying my curiosity about all the reasons why, that's not really the point. The point is, CES needs us and we need CES.