According to reports form the Wallstreet Journal, Cisco has attempted to take over Splunk for more than $20 Billion. The acquisition would be the largest in Cisco’s history by far. Cisco has a history of buying technology companies and integrating them into their product suite. The aftereffects of these purchases are not always ideal from a consumer perspective. Although though an offer has been made the two companies are not in active talks.

In September 2020 Nvidia announced that it was in talks to acquire ARM Holdings from SoftBank Group Corp. The deal was not surprising, but it did send waves through the industry. The concerns around this deal were and are the same as the ones currently surrounding the Microsoft-Activision deal. Given the level of competition in the industry, would Nvidia use its new purchase to create roadblocks for their competition? Nvidia has always maintained that they would never do anything like this, but their assurances were never enough to get past regulators.

Microsoft has a history of making solid products that go nowhere. If you look at their history this is very clear from Windows Phone to Zune and more. They build it, fail to focus on penetrating the market and then scrap it despite the many talented people on the teams for each of these. Now history is repeating itself in the form of HoloLens.

Yesterday we talked about Microsoft’s plans to buy Activision Blizard as well as Sony’ plans to buy Bungie. We covered what these could mean in terms of content control and splitting console ownership into what titles people like. Although both Microsoft and Sony are committed to releasing content for both consoles, once the existing contracts run out, things could be very different. Because of this potential monopoly of content by the Activision Blizzard deal, the FTC is going to take look at it.