DDR3 memory has been on the market that the new models do not attract attention of virtually anyone except extreme overclockers. Still, here and there an interesting product appears, and in this case it is Avexir Core GOLD memory. Given the name, it is clear that the memory is equipped with refrigerators in golden color which is quite nice considering that many motherboards designed for Haswell processors have golden passive coolers. Particularly interesting detail are yellow LEDs which, as we understand from the press release, flash in accordance with the memory load. This is interesting concept because memory LEDs look very good if the casing has a transparent side panel.