A large number of users exactly because of the physical keyboard  eagerly await the Q10, but the company with this device apparently does not target the mass market but primarily business users and a narrow circle of customers. On the U.S. market BlackBerry Q10 will be sold at a price of $249 with a two-year contract, which is generally higher than competing smartphones from the upper segment like Samsung Galaxy S4, iPhone 5 or HTC's One. For example, the iPhone 5 with the same two-year contractual obligation is $50 less.

BlackBerry Q10 will be available at AT&T, Verizon, Sprint and T-Mobile USA. Sales in the United States will start at the end of next month, and the device should be available at the same time in Canada.

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