The founders of this company are entrepreneurs Shane Legg and Mustafa Suleyman, together with neuroscientists and computer games designer Demis Hassabis. DeepMind is specialized in algorithms and machine learning, which is used in artificial intelligence in e-commerce and in the gaming industry.

It is believed that the technology and knowledge that will Google get with the purchase of start-up could be used in one of their upcoming projects that are being developed in secret laboratories, or in the development of the driverless car.

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