Currently the code name of the project of the first such phone is Grey Phone, because it is designed as a "dull gray" product which would users could make interesting by adding various modules such as GPS, cameras, bluetooth modules, additional speakers or batteries and other pieces. In addition to the development of the first modular phone, the Google aim to create an ecosystem around the core conceived in that way that external hardware manufacturers can add their creative modules with even greater possibilites.

 It is estimated that one motherboard, a kind of skeleton of a modular phone user could serve five to six years, during which it would be possible to add more and better accessories. Additional modules would be purchased through special shops like the existing app stores, announced Eremenko.

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