Zelnick explained that the popularization of DLCs and expansion drastically extended lifetime of certain games and that additional content attracts brand new players and returns interest to those who have left the game. Because of all this, the number of players in the Grand Theft Auto V is increasing even several months after the official release, with no indication that it will slow down.

The company sold more than 32 million copies of the game to date, which has been wildly successful. 70% of the players have played GTA online, and nearly half of their revenue in the quarter came from microtransactions available in the game. This shows that the players still want to play GTA V which is why they dont think about the next chapter of the game, Zelnick finished.

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