A team of LG engineers installed an array of their television sets in the floor of an elevator, so that the passengers would see whatever was displayed on them when they looked to the floor. The screens were set to a default off-white screen that resembled flooring one might expect to find in an elevator. Once passengers began their ascent in the elevator, the lights would flicker, a mechanical noise would play, and the LG screens would display the floor panels falling out from under the passengers.

To make this whole endeavor of showing off how lifelike their new displays are, LG installed a few hidden cameras in the elevator to capture reactions. You can watch the whole video below:

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