Even though they predict that by the 2018 there will be about a quarter of all Internet users active on Twitter (based on data for the U.S.), it will not bring good news for this company. By that time the vast majority of users will be old people who used the service for years, while the number of young people who create Twitter accounts will be in significant decline. But in all things there is a bright spot, specifically, older customer base is usually less prone to fluctuations and Twitter can count on a certain stability in the business.

Also, if they do a good job around the monetization of user base, Twitter can hope for higher income because older people are known as better consumers than those of younger age.

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