Among the expected social networks by far the most wanted was Facebook, followed by Twitter, MySpace, LinkedIn, and Tumblr. In the field of consumer electronics iPhone 5 is leading again, followed by the iPad, Samsung Galaxy S3, Kindle and iPad 3, Microsoft Windows 8 was only in the 10th place. In other less important categories Serena Williams won the most searched Olympian, the Kardashian sisters topped the Reality Star list, while the birth of Beyonce's baby ranked first on the Celebrity event list.

In his commentary Microsoft points out that there is continuing fascination of users with "smart" mobile phones, tablets, and gaming consoles, while Apple’s, Samsung's, Amazon's and Microsoft's products have leading positions in the list. Bing is the second most popular search engine, behind Google of course. They hold the 16% of the market while Google has around 67%.

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