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Displaying items by tag: Branding

According to the latest rankings of 100 most valuable global brands compiled by market research firm Millward Brown, Google is the most valuable brand in the world. Google has come to the first spot instead of Apple, which was the first in the rankings for three years, but now fell to second place because the Apple's value on an annual basis fell by 20 % and now amounts to $148 billion.

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Microsoft has announced that they are getting rid of the Metro name for the Windows 8 “start screen”.  The sudden shift on the eve of the launch (the final version has been released to OEM partners and other manufacturers) is unusual and Microsoft’s answers for this change are not adding up. The original term Metro can be dated back to the UI used for the Zune players and in particular the ZuneHD. This style of slimmed down icon-free user interface that many people liked about the now discarded media player. After receiving good feedback on the Zune (and with many comments asking for a “Zune Phone”) Microsoft pushed some elements of the Zune UI into their Windows Phone product.

Published in News

nexus7-intThere has been a lot of talk about how Google is not making any money on the Nexus 7 and in truth they are probably not making much on hardware sales. This is not an uncommon trend to get products to the market at a cost that puts them in the consumers hands only to follow up with services that do generate income (in fact that is the business model of the cloud). The question is; if there is no margin for Google how much is there for Asus and why would they want to make these without making money per unit.

Published in Editorials
Wednesday, 01 September 2010 09:50

What's in a name?

News_RUBY5_lrgWilliam Shakespeare once wrote, “A Rose by any other name would smell just as sweet”.  Now this is a very true statement but it does not apply to marketing and the human perception of brand recognition. The global PR machine has done such an excellent job of making the brand the thing we buy that shifts in name or logos can have massive impacts on the way we purchase things. Let me give you a funny example; Back when it was first released the Chevy Nova was considered a market success in the US. People were buying it at an acceptable rate and of course Chevy was making money. Then they tried to market it to South America. It failed and I mean epic failed. The reason for this fail? The name; you see in Spanish (and its derivatives) Nova sounds like the phrase “No Va” which is apparently short for “No Go” as you can imagine that name killed the sales rather nicely.  Now car manufacturers make sure their product names are acceptable in the countries they plan to sell them in far in advance.

Published in Editorials