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News_PR_Machine-1776There used to be a thing called truth in journalism. It meant that when you published an article you should at the very least check your facts if you are presenting it as “news” in the world of editorial articles things are different as an editorial is nearly always an opinion based article with some facts thrown in for furn. What has happened though is that with the introduction of Blogs, Fan Sites and other venues for information some of the fact checking has gone out the window in the effort to be the first to report on a juicy bit of news. When an article hits one of the big sites it often gets spread around the net and becomes the “truth” simply by means of repetition. We have watched this many times (and it is something that Apple’s PR and marketing thrive on).

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