Displaying items by tag: Double Click

Tuesday, 30 July 2013 22:12

Huge growth of internet advertising

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Spending on online advertising in the first quarter of this year has increased by 26.3% from a year earlier, according to the results of the global advertising market Nielsen. They emphasize that the earlier trend continues, so we still have a slight increase in TV advertising, while the number of ads in printed materials is facing a small decline.

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MS-MythAlthough we have made multiple references to the fact that Microsoft’s marketing team is possibly the worst in the world (ok maybe not the worst, but really close to it) we did not expect to hear about Microsoft actually managing to kill of an entire online marketing company because they did not know what they are doing. Unfortunately that is exactly what has happened and it is going to cost Microsoft something on the order of $6.3 Billion.

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