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Tim Cook is starting to backpedal on the way that Apple views the market. There was a time when Apple liked to talk up the number of units they shipped and their market share. It was Apple’s pride and joy and they used it often to show the power of their brand. However, after the death of Steve jobs things have started to slide. Businessman Tim Cook has not had the same presence that Jobs had. Their product releases have not been of the same style that Jobs had and Apple has suffered from it.

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