Displaying items by tag: Manufaacturing

Wednesday, 18 September 2013 20:28

Manufacturers, Retailers Testing it All for Christmas


“ Now you listen to me, young lady! Even if we're *horribly mangled*, there'll be no sad faces on Christmas.”The Grinch, “The Grinch Who Stole Christmas,” Universal Pictures, 2000
We’ve wrapped up the last of our summer vacations, the kids are back at school and it’s time for your first sighting of a pre-holiday ad or online/in-store Christmas decoration.  Don’t worry, retailers have been thinking about it for you. After last year’s white-knuckle Christmas, retailers and manufacturers have been working feverishly to ensure you forget about how you scoured the web and stores looking for bargains. Actually, they learned a lot from all of their efforts to convince you they had the stuff you wanted to buy, give, share. So, they’re pulling out all of the stops and testing a bunch of new technologies to not just finish the season in a solid manner but even produce a little sales lift this year. Retailers have set some aggressive goals for the season; and this year, they’re focused on the bottom-line. It all boils down to their ability to drive sales through strategically timed promotions and totally integrated marketing – web, social media, mobile device, in-store.

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