Displaying items by tag: Qualcomm

One of the things that has always bothered us is the continual lack of improvement in the smartphone market in the US. Although we get to read about new technologies for “world” phones and drool over the latest products from companies like Samsung and HTC which sport quad core SoCs (System on Chip) under their screens when they finally reach the US market they are shadows of what people are getting in other markets.

Will we see a compelling line up of Windows Phone products? Yesterday we had an official statement from Microsoft about who their launch partners would be for the Windows Phone 8 launch. You had Nokia, Samsung, Huawei, and HTC. This little group would all be using Qualcomms SoCs under the screens to provide the power for the new phone OS from Microsoft. At the time we thought that including HTC was a little odd since Microsoft shut them out of making an ARM based Windows 8 tablet for the launch. According to some unconfirmed information the reason was that Microsoft did not feel HTC was able to deal with supply issues with Qualcomm and other critical components for the device.

Ok so here we are with part two of the Windows Phone 8 information. Microsoft has released the list of phone makers that will be supporting Windows Phone 8 at launch (still listed as “this fall”). The list was surprisingly short with only Nokia, Samsung, Huawei and HTC on the list. HTC is interesting as they were not allowed to make a Windows RT tablet which is what Windows Phone 8 gets the majority of its structure from. In addition to the listing of phone makers, Microsoft also announced that the SoC supplier would be Qualcomm which suggests that we are looking at a controlled BOM for the first round of phones.

nVidia has taken one step closer to being a major player in the smart phone market. This step is the culmination of their purchase of Icera specifically for their LTE technology. Back when nVidia first announced the purchase it was in direct competition to Qualcomm who is seen as one of nVidia’s major opponents. nVidia new they needed to either license or acquire the technology so that they could integrate a high speed cellular modem into their Tegra SoC for future products.

Four days ago we talked about Asus and their awesome ability to design hardware that people really do want, but the issues they seem to have with getting those products to market (and maintaining supply). We specifically called out the Padfone that was shown off as a concept in 2009, actually domed in 2010, and officially launched mid-2011. This product that many are asking for has yet to see a paying customer’s hands and now we are hearing that there are supply issues with the Qualcomm SoC that is under the hood.

On Monday of this week there was a rumor that went around the internet that claimed Asus was abandoning Tegra for Qualcomm in their upcoming Transformer line. The rumor cam complete with a fuzzy show of a slide from a presentation. This would seem to confirm the move and to give a confirmation before the Mobile World Congress that is kicking off. After asking around we have found that the real story is something a little different.

With all the news about the major ARM players like Samsung, nVidia, Texas Instruments etc. It is nice to finally hear the news about one of the largest, yet least talked about. At one time if you bought a cell phone (this was before the Smart Phone age) you had Qualcomm under the hood (and in many cases AMD as well). However, lately all we hear about is Hummingbird and Tegra (with an occasional mention of Snapdragon). That is until yesterday.

Qualcomm has announced that they are prepping to launch a new series of 28nm processors which they claim are 50% faster than “other ARM based offerings in the mobile CPU market”. This is very healthy boast to say the least. Right now all of this is in the pre-production stages so we do not have any phones or designs to tell you about, but we do have a little bit of information about the processor itself.

The new proc will be dubbed the S4 MSM 8960 and will hit the market as a dual core offering with a quad core to follow. Instead of an on/off switch for power the CPU is going to be built with something like a dial. This will allow for dynamic power steps to be sent to the processor. I have not heard of this being done quite this way so it should be interesting to see how it works out.

Inside the 8960 you will have a new GPU, this is the Adreno 225 which is a unified shader design (think AMD/ATi) and will support DX9.x and possibly shader model 3. Now we wonder what kind of radio they are going to build into this as that has been one of Qualcomm’s strengths (the Cellular and Wireless Radio built into the SoC) and something that Samsung and nVidia have been trying to get done as well.  We know that nVidia has been buying up wireless technology patents with the hopes integrating their own radios into their Tegra SoC, but have not announced anything on that just yet.

For now it would seem that Qualcomm has taken a step out front in the performance arena. We do think that their GPU offering is probably not up to the same standard as nVidia’s Tegra, but then again many people looking to buy a phone do not need it to play graphics heavy games… I mean really, how much GPU does Angry Birds or words with friends use?

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