Wednesday, 03 October 2012 06:39

The New York Times ready for HTML5

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Reading time is around minutes.

Unlike their colleagues from BBC UK, The New York Times shows their maturity to deal with upcoming technologies. They have launched a new HTML5 web app for the iPad, and rumors are that they've done it to avoid Apple's high subscription fees that are inside the app. The app is available to both digital and home-delivery subscribers of their papers. The main goal for Denise Warren, senior VP and chief advertising officer of The New York Times Media Group, is to provide something new for their readers, and for them to have best reading experience no matter what platform they are reading the news on.

The app can be accessed directly through Safari by going to address, and it is specifically created for the iPad. There are few new features included in this HTML5 app, a Twitter utilizing tool to show the most popular news stories, a “Trending” section. Also they decided to implement “Today's Paper”, which is basically the actual newspaper from that day put in the app in digital form. “Times Wire” is similar to a timeline, and provides readers a feed on the latest articles, videos and slideshows in reverse chronological order.
The price for unlimited access to and NYTimes smartphone apps is usually $15, but now can be purchased for only 99 cents, that will cover the first 4 weeks of using the service. Also the same option for tablets is reduced from $20 to 99 cents, and ALL DIGITAL ACCESS, which includes unlimited access to and both tablet and smartphone NYTimes apps is also 99 cents for now, but usually costs $35. So if you like to read The New York Times this is your chance to get their new app and also first month subscription for less than a buck.

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Read 2533 times Last modified on Wednesday, 03 October 2012 06:45

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