Editorials

In our articles and editorials you have heard us use some interesting terms that are not commonly used in marketing or PR. One of these is the Corporate Personality another is the Corporate Mythology. Now, you are never going to hear PR or Marketing people use these terms as they are not always positive. However we feel they are accurate. In fact my first exposure to the term Corporate Mythology was in a class on economics and its impact in military strategy. In it the instructor asked us to identify certain key people in a corporate economy and describe their function in the business and how they affected the whole. When we were done he showed us how these central people formed the corporate mythology by comparing them directly to Norse, Greek and Roman Mythology. It was an amazing thing to see in practice.

Someone needs to send some of the Apple lawyers back to preschool where they find shapes that are the same and get to pick out colors as well. We are frankly getting sick of Judges bowing to Apple’s request for outright bans on products because they claim that they “look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging”. It simply does not hold up under even the most cursory examination. The latest after a ban on the Galaxy Tab 10.1 for possibly infringing on a SINGLE PATNET is they have been awarded one for on the Galaxy Nexus.

With the news that the warrants used to justify the storming of the home of MegaUpload founder Kim Dotcom many are looking for reasons why this is important, unimportant and a few other things in the process. We have heard from news sites that say this is the death blow for the US case and others that claim just the opposite. But what few have mentioned is why the US tried to pull of this in the first place and why they hoped it would not be noticed by the authorities.

Despite the buzz over Google and Asus’ new Nexus 7 tablet there is still a lot of talk about Microsoft and their new Windows 8 combined push. Over the past week we have read a few very enlightening articles that tell us a lot more about the state of Windows 8 (RT and Phone) than is being publicly talked about. Right after surface there were several articles where analysts explored the possibility that Microsoft might be considering building their own phone in the same manner that they built the surface tablet.