Interestingly, Apple's share in the same period decreased from 15.6% they had last year to 13.4%, despite the increase in supply. Specifically, during the quarter, Apple shipped nearly 34 million iPhones, which is an increase from last year's 27 million. Of course, Apple still achieved the highest profit per unit sold, but the fact remains - the market share is slipping from their hands.

Thanks to the good sales of Nokia Lumia in the lower segment, Windows Phone has achieved nearly doubled share and currently is the fastest growing platform. In the third quarter of last year, their share is on a global level was 2.1%, and this year is 4.1%. Deliveries of Windows Phone devices have been increased from 3.7 million to a record 10.2 million during the quarter.

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