The system should allow users to use the navigation and multimedia applications in the car (already available in the world of smartphones and tablets), and with this move, Google intends to compete with Apple or iOS in the Car initiative announced at WWDC in June. While the latter indicates only support from certain car manufacturers (including BMW, Honda, Ferrari, Mercedes, Nissan and others) for easier connection to Apple devices with automotive systems , Google's co-operation with Audi refers to the development of complete integrated navigation and multimedia system based on Android.

Apple's Eddy Cue announced that iOS integration in cars will start during 2014, and become significantly represented in 2015. Google and Audi will details of their cooperation, as well as the official announcement, present at CES, which begins next week in Las Vegas.

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