After eBay CEO, John Donahoe, announced that the company will use mobile technology to be more involved in the "offline" business, eBay has introduced a project with four physical shop window in which they present a fashion collection by Kate Spade.
Those large windows have a touch screen embedded in the glass with which users can go through the range of products and immediately order them. Windows were made in a very noticable way and they are trying to attract the attention of potential customers by producing sounds and light signals.The project runs until 7 July, and the whole thing is designed as a proof that concept which attempts to connect a physical store with an Internet business is good.
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