Such content is then organized and placed in service in the form of a meaningful review of sports facilities. Data is collected from Facebook, Twitter and Instagram. It all started last month when Facebook chose SportStream as their API partner of trust. SportStream also sells this data to teams or venues for use in advertising, reviews or simply to track what is being said.

It is not yet known how Facebook will take advantage of a new acquisition, but SportStream says that they will continue to work with existing partners, just not it will be under the auspices of Facebook.

[Ed – The details of the deal have not been disclosed so we do not know how much Facebook is paying for SportStream. We also do not know if Facebook will pull the API from Twitter and other social media outlets. If they did pull this it would certainly not be out of pattern for Facebook as they have done this with other companies they have purchased. ]

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