According to the news they would have introduced a system modeled on Safari, where the Web pages that users visit are allowed to save cookies on your computer, but during that visit other sites or plug-ins would not be allowed to save cookies on your computer (unless their cookies are already on your computer, in case you have visited their site before).

Of course advertisers won’t like this at all, so one of the vice-president from the advertising organization Interactive Advertising Bureau on Twitter wrote that this, once it gets implemented, will be the first nuclear strike against the advertising industry. On the other hand, if this comes to life on other web browsers, the advertising industry will be forced to try to find a way to bypass it.

[Ed – The war between advertising and web browsing is nothing new and is not going to go away any time soon. The biggest issue right now is that most sites sell ads by the number of clicks that happen on a particular ad. If there is no way to track this there is no value in that ad. In the past ads were sold by the length of time an ad appeared on a site and this might be the way that online advertisement returns to as the ability to track individual user clicks is going to become more and more difficult. Of course the ability to identify the actual amount of traffic a site has (in terms of unique and return visitors) is also going to become more difficult as people become more aware of and concerned about their privacy. It will be a very interesting shift in the way the Internet works.]

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