Well you can now pre-order your less than impressive refresh of the iPhone. The new iPhone 4S pre-order sites went live around 3am this morning. However, despite several years of launching new phones none of the companies in question appear to have been ready for this. For some unknown reason Apple decided to perform maintenance on their Apple.com servers right around midnight.

According to many this caused the servers to be unavailable until almost 45 minutes after the pre-ordering frenzy began. Reports are that both Sprint and AT&T servers are overloaded and will require multiple attempts and patience to get to. Meanwhile other carriers are having similar issues. I have to wonder if some of this is not staged. After all, how can we see this with EVERY iPhone launch unless either Apple and their carriers are completely incompetent (which I do not believe) or they intentionally fail to prepare for this and want to spin the server downtime and other connectivity issues into their reports of how much in demand their new phone is. We know that Apple has overstated numbers before often including shipments to retailers in their initial sales reports, so why not leave things like this and make the claim that demand brought down their networks. It is all good press in the end really.

It should be an interesting day no matter what the real reasons are.

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