Specifically, as reported by Reuters, it is expected that Samsung will spend this year on marketing activities for its consumer electronics devices as much as 14 billion dollars. This amount represents 5.4% of the company's total revenue, while in comparison to Apple's marketing onwhich they spend only 0.6% of revenue. Samsung with this share topped the charts of 20 of the world's richest companies.

According to the words that are coming from Samsung's representatives, the stake is very much worth it, since the company has become by far the largest producer of smartphones, as well as ordinary mobile phones.

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