The app can be accessed directly through Safari by going to address app.nytimes.com, and it is specifically created for the iPad. There are few new features included in this HTML5 app, a Twitter utilizing tool to show the most popular news stories, a “Trending” section. Also they decided to implement “Today's Paper”, which is basically the actual newspaper from that day put in the app in digital form. “Times Wire” is similar to a timeline, and provides readers a feed on the latest articles, videos and slideshows in reverse chronological order.

The price for unlimited access to NYTIMES.com and NYTimes smartphone apps is usually $15, but now can be purchased for only 99 cents, that will cover the first 4 weeks of using the service. Also the same option for tablets is reduced from $20 to 99 cents, and ALL DIGITAL ACCESS, which includes unlimited access to NYTimes.com and both tablet and smartphone NYTimes apps is also 99 cents for now, but usually costs $35. So if you like to read The New York Times this is your chance to get their new app and also first month subscription for less than a buck.

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