Looking at the general habits of mobile communication, daily applications for messaging uses 86% of users, and it has become the most used form of communication. 75% of respondents regularly use SMS, 73% use phone calls, and e-mails regularly uses 60% of mobile phone users. For applications like WhatsApp over half of the users said that they used more than 10 times a day.
According to data from November 2013th, WhatsApp has more than 190 million active users and they exchange 400 million photos and 10 billion text messages on a daily basis.
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