The idea of a “fractional” resource is different than the commonly used term “virtual” in that a fractional employee is more of an advocate than your typical virtual consultant. The difference is significant not only in terms of buy-in from the fractional resource, but also in the number of hours dedicated to the tasks. Ok,… ok. A fractional resource is really just a part time resource that is not a W-2 employee. They work as if they are a direct hire, but also can bring in more expertise while not breaking the bank.
In building a new business, or operating an existing one, there you spend a lot of time figuring out what you are going to sell, why you are going to sell it and or course how you are going to get your goods/services to market (not to mention actually selling it). However, one thing that tends to not be a part of the business planning process is security. As a small or even medium sized business owner this important item can be overlooked during the planning and even the first years.