Value -
Value is another very subjective topic. What is expensive to some might be a deal to others. You can look at this topic in multiple ways. One is raw price and the other is what you get for the money. Each is accurate and both are correct ways to look at price/value. We tend to look at features, performance and real-property when we discuss value. However, we also take into account the raw cash cost of the item.

The Data Traveler Ultimate comes in two flavors the DT30 and DT30G2 the differences are not noticeable on the outside (other than the lack of the G2 marking). Internally the controller is different and the speeds are much lower (80MB/s Read instead of 110MB/s). The pricing on these is a as follows;
For the DT30 you have $58 for the 16GB model, $85 for the 32GB version and $170 for the 64GB
For the DT30G2 the prices are $65, $84 and $144 respectively.

These prices are still high, but when you consider the speed and capacity it actually does make a good deal. Grated this is not a product for everyone but for someone that needs a small and fast external storage device then $85 is not that bad of a deal.

Conclusion -
Kingston makes a good product, weather it is an SDD a memory kit or even an MP3 player (anyone remember the KPEX?).  So it is not surprising that the DT Ultimate G2 is a great product. I do wish it was smaller and that there was a version with encryption but for the most part, as far as USB flash drives go this is one of the fastest I have used in terms of read speeds.  It is a little larger than I would like but it makes a great extra for use with my EEE Slate when I am on the road. If you are looking for fast storage with large capacity then the DataTraveler Ultimate G2 is something that you should take a serious look at.