The ad points out that the Moto X will be produced in America, but also that users will be able to design their own unique piece. Unfortunately, it is not specified whether it refers to the outside of the device, in the sense that we will easily be able to choose the color and texture of the casing (which is by no means new and revolutionary), or will there be a possibility of selecting the hardware on which will Moto X be based like type of the processor, amount of RAM and memory to store data and more. The latter coincides with the rumors that have been circulating about this intriguing smartphones.

According to latest rumors the customization should only refer to selecting the color of the back side of the phone, and option to have the phone engraved. However, it is hard not to wonder how all of this will be accepted by the customers, since the average user today is absolutely not interested in the processor and how much RAM his device has, but it is only important how it behaves in practice, and what he can do with it. Either way, Motorola and Google have already, before anyone has even seend Moto X, very successfully attracted the attention of the masses and build the massive hype.

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