In the rest of the interview Page said that his focus is in beating the competition by 10 times, or 1,000%, because incremental improvements over time will become obsolete. Such thinking is what makes Google so unique and valuable. He also noted that a large part of his job is to encourage people to focus on things that are not just incremental.

Of course, he stated his opinion about Apple, saying that they are very successful in their strategy of focusing on only a limited number of things, but this is not the way that Google works. When asked about the statement from Steve Jobs about “thermonuclear” attack on Google, he just replied with a counter question, how successful was this attack?

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