Displaying items by tag: PC Sales

We are not a fan of the push to the cloud as you might have figured out from our articles. The reasons are many including, but not limited to, security, privacy, and a general dishonesty about what the cloud is and what it really means to the many companies that are offering cloud services (predictable revenue stream). All of that aside, there is a side effect to the present cloud push that we actually overlooked that explains more than a few things that are going on in the market as a whole. This is an unexpected impact on the sale of PCs (all PCs) across the consumer and potentially commercial market.

In our continuing coverage of Microsoft and their push to the cloud with their next generation of Windows we are hearing something that we expected people (consumers, analysts and journalists) to pick up on long ago. Microsoft has had a tradition of thinking “if we build it they will come”. This is mostly due to their heavy footprint in the marketplace. Let’s face it; Windows is the most widely used operating system in the world by a longshot while the Xbox is the most popular (in terms of sales) gaming console. The problem for Microsoft is that many consumers have bought into the push that hardware manufacturers (and yes software developers) have been touting “good enough” and the popular myth of “you can always upgrade”.