From The Blog
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ConnectWise Slash and Grab Flaw Once Again Shows the Value of Input Validation We talk to Huntress About its Impact
Written by Sean KalinichAlthough the news of the infamous ConnectWise flaw which allowed for the creation of admin accounts is a bit cold, it still is one that…Written on Tuesday, 19 March 2024 12:44 in Security Talk Read 698 times Read more...
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Social Manipulation as a Service – When the Bots on Twitter get their Check marks
Written by Sean KalinichWhen I started DecryptedTech it was to counter all the crap marketing I saw from component makers. I wanted to prove people with a clean…Written on Monday, 04 March 2024 16:17 in Editorials Read 1576 times Read more...
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To Release or not to Release a PoC or OST That is the Question
Written by Sean KalinichThere is (and always has been) a debate about the ethics and impact of the release of Proof-of-Concept Exploit for an identified vulnerability and Open-Source…Written on Monday, 26 February 2024 13:05 in Security Talk Read 1110 times Read more...
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There was an Important Lesson Learned in the LockBit Takedown and it was Not About Threat Groups
Written by Sean KalinichIn what could be called a fantastic move, global law enforcement agencies attacked and took down LockBit’s infrastructure. The day of the event was filled…Written on Thursday, 22 February 2024 12:20 in Security Talk Read 1081 times Read more...
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NetSPI’s Offensive Security Offering Leverages Subject Matter Experts to Enhance Pen Testing
Written by Sean KalinichBlack Hat 2023 Las Vegas. The term offensive security has always been an interesting one for me. On the surface is brings to mind reaching…Written on Tuesday, 12 September 2023 17:05 in Security Talk Read 2131 times Read more...
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Black Kite Looks to Offer a Better View of Risk in a Rapidly Changing Threat Landscape
Written by Sean KalinichBlack Hat 2023 – Las Vegas. Risk is an interesting subject and has many different meanings to many different people. For the most part Risk…Written on Tuesday, 12 September 2023 14:56 in Security Talk Read 1851 times Read more...
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Microsoft Finally Reveals how they Believe a Consumer Signing Key was Stollen
Written by Sean KalinichIn May of 2023 a few sensitive accounts reported to Microsoft that their environments appeared to be compromised. Due to the nature of these accounts,…Written on Thursday, 07 September 2023 14:40 in Security Talk Read 2122 times Read more...
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Mandiant Releases a Detailed Look at the Campaign Targeting Barracuda Email Security Gateways, I Take a Look at What this all Might Mean
Written by Sean KalinichThe recent attack that leveraged a 0-Day vulnerability to compromise a number of Barracuda Email Security Gateway appliances (physical and virtual, but not cloud) was…Written on Wednesday, 30 August 2023 16:09 in Security Talk Read 2098 times Read more...
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Threat Groups Return to Targeting Developers in Recent Software Supply Chain Attacks
Written by Sean KalinichThere is a topic of conversation that really needs to be talked about in the open. It is the danger of developer systems (personal and…Written on Wednesday, 30 August 2023 13:29 in Security Talk Read 1890 times Read more...
Recent Comments
- Sean, this is a fantastic review of a beautiful game. I do agree with you… Written by Jacob 2023-05-19 14:17:50 Jedi Survivor – The Quick, Dirty, and Limited Spoilers Review
- Great post. Very interesting read but is the reality we are currently facing. Written by JP 2023-05-03 02:33:53 The Dangers of AI; I Think I Have Seen this Movie Before
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Displaying items by tag: Advertising
Facebook launches their own advertising service
In line with earlier announcements, on the Facebook's F8 conference in San Francisco, Mark Zuckerberg has unveiled its new advertising service. It is a service called Audience Network, which serves to distribute ads in mobile applications from other manufacturers, all via Facebook.
Google could be moving away from Cookies
Most people are aware of small bits that are used to identify and track your computer on the internet and no, I am not talking about the NSA. We are talking about cookies and there are no end users that I know of that like them. If you look around you will find that there are tons of utilities, applications and plug-ins that will help you avoid or delete cookies from your system. Yet these annoyances (in addition to being more than a little invasive) are still around after more than 15 years. However, there is some potentially good news about this as we hear that Google is looking to move away from the use of third party cookies for tracking your movement on the internet.
Huge growth of internet advertising
Spending on online advertising in the first quarter of this year has increased by 26.3% from a year earlier, according to the results of the global advertising market Nielsen. They emphasize that the earlier trend continues, so we still have a slight increase in TV advertising, while the number of ads in printed materials is facing a small decline.
Facebook growing steadily
Facebook has released their financial report for the second quarter of 2013, indicating continued growth trend from prior quarters, both in revenue and number of users. The founder and head of the company (CEO) Mark Zuckerberg on the occasion of the report stated that Facebook is making great growth of the community of users, as well as having strong financial results, particularly in the mobile segment.
Google's second quarter
Google has announced their financial results for the second quarter of 2013. They reported total revenues of $14.11 billion (an increase of 19% compared to the same period last year), of which $12.1 billion came directly from advertising services. Operating profit was also impressive, $3.23 billion U.S. dollars, compared to 2.79 billion from the last year.
Twitter also wants to follow us on the web
Twitter on their blog publicly announced their intent to use "cookies" in the browser, which will be installed on users' computers, and will be used for their monitoring. Of course, the basic idea is that this service will give them data on the habits of users so they could sell them to companies later, who will then be able to create personalized deals.
Facebook bought Atlas platform from Microsoft
icrosoft's Atlas platform is now owned by Facebook. According to the official announcement, Atlas will provide advertisers on the Facebook opportunity of comparing the efficiency of campaigns on Facebook with other ways of advertising on computers and cell phones.
Yahoo will search via Facebook?
According to several rumors, Yahoo could soon expand areas of cooperation with Facebook. One consequence could be a cessation of the partnership between Microsoft and Yahoo. Will the two ladies Marissa Mayer and Sheryl Sandberg change the way we search the internet, or at least give some decent competition to Google and other search engines.
Facebook launches their Android SDK and Dev center
As Facebook looks for a new ways of making money they have introduced the Android Software Development Kit and Developers center. They have prepared Facebook widgets for app developers to implement into their apps. They also provided guides for building in friends so you can annoy your friends with app requests once they are done. As they stated on their site “This release includes several tools that simplify authentication and authorization, including a Fragment and a Button that manage login state automatically.”
Apple Gets Rid Of The UDID Replaces It With IFA... Still Tracks Users
Since the introduction of Apple’s iADs Apple has been pushing for more efficient ways to track user habits to attract advertising money. In fact during the introduction of iADs Steve Jobs noted that establishing rich ad content was one of the main reasons for moving to HTML5. The demo was mostly lost on the journalists that were present at the event (and those that watched the live streaming) as an ad service is not exactly a selling point to consumers. On top of that one of the methods that Apple used to help advertisers track user preferences for targeted ads, the Unique Device Identifier (UDID), was quickly abused by app developers as well as others to tie a person to a device for tracking and also to scavenge personal information (like contacts). It was a mess for iPhone owners and Apple alike.